Las Vegas, NV – January 8, 2010 – Cheetah Cables, an innovation leader in high technology consumer accessories for the gaming, portables and home/office computing markets, today announced a technology agreement with Gamers Factory – a leading video games distributor and technology partner.  Under the strategic partnership, Cheetah Cables and Gamers Factory will jointly develop, manufacture and market a line of ultra thin, high performance active HDMI cables under the Cheetah Cables brand. 

Cheetah Cables are the next generation of High-Definition Multimedia Interface (HDMI) cable technology. Combining embedded cable intelligence with a sleek, ultra thin design, Cheetah Cables deliver high performance and usability at a value price and are ideal for imaging, HD home theater, computing, gaming and portable applications. The ease of portability of the ultra thin Cheetah Cables makes the cable an ideal solution for gaming at multiple locations.

Cheetah Cables feature the latest high-speed HDMI 1.4 technology. The adoption of HDMI – high-bandwidth, unidirectional, uncompressed digital interface standards – continues to gain ground across the consumer electronics (CE) segment. HDMI has been adopted nearly universally in digital televisions with significant growth in notebook computers, netbooks, computer high speed professional graphics cards, set top boxes, gaming platforms such as PS3 and Xbox and portable CE devices including digital camcorders, digital still cameras and media players.

“We are excited about working with Gamers Factory to take advantage of the need for thin, high speed ultra thin cables designed with the gaming market in mind,” said Eric Johnson, CEO of Cheetah Cables. “We are taking cable technology, performance and convenience to the next level. Our cables are one of the thinnest, fastest and smartest currently available HDMI cables and are competitively priced. They are the ideal choice for portable gaming applications.”

Cheetah Cables deliver optimum performance via an ultra thin cable. Cheetah Cables enable a guaranteed 10.2Gbs over 1/3 the size cable diameter up to 5 meters in length and is available in standard-to-standard, for connecting your TV to a cable box, Blu-ray player, laptop/pc, or gaming console, or standard-to-micro connectors, for connecting your TV to a digital or video camera.  Unlike passive cables, Cheetah Cables come standard with Dynamic Adaptive Equalization™ for improved bandwidth performance and enhanced audio/video capabilities.

“Serious gamers demand the ultimate performance and experience from their gaming consoles,” said Todd Hays, President of Gamers Factory. “Partnering with Cheetah allows us to offer cables directly to the consumer and provide the cutting edge experience gamers expect. Cheetah Cables deliver HD quality and performance including support for the highest screen resolutions and refresh rates while offering the convenience of a thin, portable cable that allows users to move freely between gaming locations.”

These active HDMI cables have a patented semiconductor technology from RedMere embedded in the cable which minimizes the data errors that usually occur when very high speed signals are transmitted over copper using signal conditioning techniques.

“The engineering team at Cheetah Cables has delivered a consumer electronics product with significant innovation and market leading performance,” said Peter Smyth, Founder and CEO of RedMere.  “The Cheetah HDMI Cable is the right product at the right time.  We are pleased that Cheetah Cables selected our patented semiconductor technology to use in its cables to ensure signal integrity, data accuracy and compliance while delivering performance at the highest levels. ”

Cheetah Cables will be available for purchase in the first half of 2010. To learn more about what Cheetah Cables and Gamers Factory are doing to support the consumer electronic demand for intelligent, ultra thin cables, visit www.cheetahcables.com or www.gamersfactory.com.

About Cheetah Cables
Founded in 2009 and headquartered in Hong Kong, the privately funded company designs, manufactures and markets high speed, consumer accessories including ultra active cable technologies to cable brands, retail and specialty markets. Cheetah Cables is an innovation leader and provides high performance and ultra thin cable convenience to the gaming, home and office computing and portable markets. Cheetah Cables brings together one of the most experienced executive and manufacturing teams in consumer electronics. For more information visit www.cheetahcables.com.

About Gamers Factory
Gamers Factory, established in 2002 by gaming industry veteran Todd Hays, is a full service technology and distribution partner to retailers and e-tailers in the North American market for new and pre-owned games, hardware, and accessories. For more information visit www.gamersfactory.com.

About RedMere
RedMere provides cable-embedded semiconductors and advanced cable reference designs to cable industry leaders and manufacturing partners. In a world where connection speed increases, RedMere provides new active cable systems that deliver the ultimate in compact digital connectivity over HDMI, DisplayPort and USB for Video and Still Cameras, Smartphones, HDTV, Blu-Ray DVD, PS3 and Xbox, as well as enterprise solutions using Infiniband and PCI Express. RedMere is a private company with lead investors Celtic House Venture Partners and EdgeStone Capital Partners. For more information visit www.redmere.com.